Domino has created a brand new video to highlight what Process Label Systems, a Minneapolis-based converter of labels and tags for promotional marketing, food & beverage, security, industrial, and automotive industries, has experienced with the addition of its first digital label press, the Domino N610i 7-color digital UV inkjet, since it was installed one year ago in October 2017.

Dan Spah, General Manager at Process Label Systems (PLS) says, “From an ease of use standpoint of our Domino press, we were able to take one of our flexographic operators, we trained him, and he hit the ground running with this Domino.”

Process Label Systems has been producing promotional marketing products including labels, decals and small signage for over 25 years.  Today, they are a multi-faceted company providing many capabilities including promotional products & primary labels; rotary die-cutting & custom converted products; specialty & security products; barcoding, QR codes & sequential numbering; in-mold labeling; tag products; window & door labels and gaskets; blank & color thermal transfer roll labels; laser/inkjet pre-die cut sheets, and more.  Their latest acquisition was adding digital to their arsenal with their first digital label press, the Domino N610i digital UV inkjet.

“In my customers’ world, what they are expecting out of us is multiple SKUs, multiple changes, quick turnaround, graphic arts, high quality, durability, a product that lasts, and something they are going to be very proud of.  And now that we have the Domino, we are able to do short run business that is very competitive, and our customers are very excited,” says Spah.

And this excitement has created new opportunities. According to Rick Bloomberg, Sales Representative at Process Label Systems, “When we purchased the press, the first thing we realized was that we could contact a whole new client base.  So, once you get a digital press in your arsenal, you are much more likely to call on certain markets, certain types of companies. When we show people both the quality and the pricing, we get a lot of positive feedback which is lowering the hurdles for acquiring new business.”

And what about graphic designers? Jackie Bowes, Graphic Artist at Process Label Systems says, “The Domino has offered me, as a designer, more opportunities to be creative with our artwork.  It’s limitless what we can do now.”

And most importantly, Process Label is seeing the financial benefit that the Domino N610i brings, allowing them to make money in ways they did not imagine. Adds Spah, “Now that we have our Domino, our sales have actually increased in a little different way than we thought it was going to.  We’ve also seen an increase in our flexographic sales, because we have the Domino.”

“I think for any label company, and especially a sales person, having digital to be able to offer your clients is almost essential in this day and age.  So, the fact that we have moved into the digital label print technology, has made selling much, much easier and account acquisition much, much easier,” says Bloomberg.

Spah concludes, “Our salespeople are very proud to go out and show samples…excited to show a nice, new product.  Now, we are at a higher notch in the printing industry because of the high-quality labels coming off our Domino press.  Our customers love it!  It’s actually changed our company.”

Watch the video below, or view it on Domino’s Youtube channel.